Think Different
Why Hacker News recommends it
Shared as an emotionally powerful example of great advertising, especially after Steve Jobs died.
What it is
Apple's classic 'Think Different' commercial, a one-minute spot celebrating creative misfits and innovators. This upload is from 2006.
Recommended by 3 HN commenters across 3 different months, 2007 to 2012.
What Hacker News said
Strong rec wallflower · 2011-02 · on “'1984': As Good as It Gets”
> Ken Segall did the brilliant “Here’s to the Crazy Ones” spot for the ’96 Super Bowl, which remains one of my favorite spots. It reassured the faithful that good things were coming. [this video] My eyeballs just sweated.
Strong rec revscat · 2011-10 · on “Steve Jobs has died”
This is a link to the "Think Different" commercial from Apple. I must admit that after watching it just now I teared up a bit. [this video] What a life.
Recommends alid · 2012-10 · on “Ask HN: I'm Talking to a High School Class about Entrepreneurship ”
What a great opportunity! If you can show a video, the Apple 'Think Different' ad would make an inspired intro: [this video] A fun activity could be to get them into groups, and get them to look at a certain product or issue through an 'Entrepreneurial Lens' - How can we make this better? How could we reach customers? You could have them fill out a lean canvas with their ideas :)
Cites ALee · 2007-10 · on “Quitting job”
We've all read it, and probably seen it [this video] , but for those quitting their jobs and changing the world... Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some see them as the crazy ones, We see genius. Because the people who are crazy enough to think they can change the world, Are the ones who do.
Cites alaskamiller · 2008-09 · on “New Microsoft "I'm a PC" Ads (sans Seinfeld)”
The fundamental mistake for these ads is simply that computers are a tool. Nothing more, nothing less. Microsoft wants to associate themselves as the tool of choice behind these supposedly famous and important people and their work but quite frankly that's bullshit. It's trying to capture the essence of Apple's Think Different ad campaign ( [this video] ) but fails miserably. What made Apple's ads work was that they didn't bother talking to you about computers. They know it doesn't matter what computer you use, you just need to know Apple. Saving the environment, broadcasting yourself, campaigning for candidates, being a movie star, teaching children in Africa, all of that could be accomplished w