Corporate Music - How to Compose with no Soul
Why Hacker News recommends it
HN uses it as a go-to critique of bland corporate music and as a punchline whenever a slick corporate video appears.
What it is
Composer Tantacrul explores how corporatism produces soulless background music, and how some companies use such music in propaganda-style campaigns. He composes several corporate styles to show their tropes, with some music theory along the way.
Recommended by 1 HN commenters across 1 different months, 2019 to 2023.
What Hacker News said
Recommends eurekin · 2021-02 · on “Free Music for Your Videos”
I wish someone would explain how this actually happens. I've had many takes at this exact topic and always ended up feeling most provided reasons are just speculation. One of the better takes: [this video] Still, no info from actual producer as to why he made the music as it is.
Cites poslathian · 2019-12 · on “The Rise of the Architectural Cult”
Fashion is a key word here. Most customers - especially commercial developers - have a shockingly neutral sense of taste. Here is the budget, build the most fashionable thing you can. I think loads of modern buildings are essentially the same type of creative product as corporate video music. [this video]
Cites UncleMeat · 2023-11 · on “Google: Transforming the Future of Music Creation”
Commercial background music is already sterile, even if it is written and performed by humans. Here is a video from four years ago complaining about this sort of commercial music - [this video] .