Experience the power of a bookbook™
Why Hacker News recommends it
HN brings it up as a favorite Apple parody, mostly as a joke when books or Apple design come up.
What it is
An IKEA Singapore ad parodying Apple product launches by presenting the 2015 catalogue as a revolutionary 'bookbook' device. It is a short, tongue-in-cheek spoof of Apple-style marketing.
Recommended by 0 HN commenters across 0 different months, 2014 to 2021.
What Hacker News said
Cites sgdread · 2016-01 · on “Are paper books really disappearing?”
I buy lots of technical books in early-access programs like MEAP from Manning and read chapter as they come. Since price difference between eBook and eBook+print is just $10, I usually buy paper book too (for backup). In MEAP chapters come as they ready and by the time book is printed, I already read the whole book. Over last 6 years I haven't touched any of these printed books, but I still remember the heaviest boxes during my latest move - all filled with books :D Audible is another good substitution for non-technical paper books. It transforms daily commute into productive time. You don't need constant connection to network - books can be pre-loaded and then accessed offline without any p