CTR in the Google Algo: Google's Gary Illyes and Stone Temple's Eric Enge Discuss
Why the open web links it
Google's Gary Illyes and Eric Enge discuss how click-through rate is used in the Google algorithm.
Linked by 8 independent sites, 4 of them widely read in the 2026-10 crawl of the open web, including ahrefs.com, semrush.com, searchenginejournal.com, link-assistant.com, sterlingsky.ca.