DollarShaveClub.com - Our Blades Are F***ing Great
Why Hacker News recommends it
HN holds it up as a great example of a funny, viral company video that frames the razor market well.
What it is
Dollar Shave Club's low-budget launch ad, in which the founder jokes his way through the case for cheap mail-order razors.
Recommended by 3 HN commenters across 3 different months, 2013 to 2016.
What Hacker News said
Recommends dvt · 2013-04 · on “Lawdingo: A Funny Ad For a Serious Business”
Here's some friendly advice from someone that's done ads for one of my start-ups before. 1) If you can't get top-notch talent, just do the ad yourself. Why? You can tell when amateur actors are just "reading lines." They don't seem excited about the product, all they want to do is get through the script. The had has some brilliant ideas (the best friend cheating on your wife bit is quite funny) but the execution kills it. If you don't think you can pull off "acting" by yourself, even describing your business (like you do when trying to get into YC, for example) will go a lot farther than amateur actors reading off of a script. Something like "Hi, I'm Jim and this is what Lawdingo does. I'm e
Recommends DiabloD3 · 2015-06 · on “Dollar Shave Club Is Valued at $615M”
Honestly, I like their branding. It is unique enough to stand apart, but not so far out there that its unapproachable or unnecessarily too hipster, and manly enough without scaring off the metro-sexual or gay crowd (and please, don't take this as offense, it's just that they gravitate to certain brands that are more "gentlemenly" than flat out "manly"). Their website portrays their brand extremely well, their famous video ( [this video] ) is absolutely amazing for how low budget it is, and, well, how fail it is and they just keep rolling with it. Its genius. I just wish they'd veer into the double edged safety razor market, which in my opinion, needs a bit of disruption too.
Recommends aorth · 2016-07 · on “Dollar Shave Club and the Disruption of Everything”
The article highlights Dollar Shave Club's 2012 introduction video[0], which is funny and fantastically frames the reality of the razor market. I don't know why I missed this a few years ago... [0] [this video]