World's Whitest Paint: radiative cooling helps to fight climate change

Purdue University Mechanical Engineering · 135K views · 2020 · 1:04

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Power grid, heating & buildingsother

Why the open web links it

A new ultra-white paint reflects more sunlight and cools surfaces, offering a potential tool for climate change mitigation.

Linked by 12 independent sites, 4 of them widely read in the 2026-10 crawl of the open web, including scienceblog.com, xataka.com, ecowatch.com, yankodesign.com, lifeboat.com.