Do you know this guy? | Internet Explorer
Why Hacker News recommends it
Cited in threads about IE's reputation as an example of Microsoft's self-aware, funny advertising.
What it is
A two-minute Microsoft ad for Internet Explorer 10 in which a karaoke-style song addresses people who hate the browser. It is part of the "browser you loved to hate" campaign.
Recommended by 3 HN commenters across 2 different months, 2012 to 2013.
What Hacker News said
Recommends sharkweek · 2012-12 · on “Microsoft's DroidRage Twitter campaign goes painfully wrong”
I thought this was "hip" or whatever you want to call it, and pretty clever for a long term hearts-and-minds strategy -- [this video]
Recommends mynameisvlad · 2012-12 · on “Microsoft's DroidRage Twitter campaign goes painfully wrong”
Their newest ads are pretty awesome. Surface's dancing ad [LINK] , the IE9 dubstep [LINK] , the IE10 troll [this video] , and the various Windows 8 international musical ads (the wave after the countdown ad) [LINK] [LINK] and [LINK] are definitely a step way up from previous ad campaigns that Microsoft launched. All in all, the Windows 8 ads are IMO fresh, and definitely leaning more towards the younger adult hip side. And they're pulling it off pretty nicely.
Recommends nwilliams · 2013-07 · on “Internet Explorer 11: “Don’t call me IE””
That comment reminded me of the Microsoft ad video targeted at web devs. [this video] Interesting and funny video, regardless of if you think anything changed.
Cites runjake · 2012-11 · on “Ask HN: What would it take for IE not to be hated?”
Direct link to video for others who don't read TechCrunch: [this video] I don't hate IE, but for me to consider start using it, it would need to run on all major platforms and be open ala Chrome and Firefox. Otherwise, I don't see the point.
Cites rospaya · 2012-12 · on “Microsoft's DroidRage Twitter campaign goes painfully wrong”
Some WP ads were great. "Really?" was simple and to the point: [LINK] Internet Explorer karaoke wasn't bad: [this video]
Cites devcpp · 2013-01 · on “Microsoft hires designer behind "The Next Microsoft", Andrew Kim”
A few days ago, a Microsoft employee who has worked on Windows 7 and 8 said on a Reddit AMA: "There is no doubt that we have catching up to do. We even do funny ads acknowledging how bad we were: [this video] " They still know they're not perfect but they seem to think they're good enough already. I hope one day they learn to do things right.