How Great Leaders Inspire Action | Simon Sinek | TED

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Strong rec mtgx · 2018-05 · on “Amazon threatens to suspend Signal's AWS account over censorship circumvention”

You can apply this idea to everything, though. "How is it the interest of Github stockholders to not censor certain projects when China starts DDoSing the whole site?" or even "How is it in the interest of Cloudflare to raise the prices for all of its customers, just to protect a site Russia doesn't like?" It can't all be about money. Companies that think only about money fail in the long term. If you don't believe that, then I urge you to watch this Simon Sinek video: [this video]

Recommends nextparadigms · 2012-01 · on “Windows Phone is failing because the seeds were planted elsewhere”

This is very relevant (How great leaders inspire action): [this video] Hint: It's all about the beliefs of a company and how consumers associate their beliefs with a company's beliefs. We know what Apple stands for (higher quality and more beautiful products). We know what Google stands for (more openess, more user freedom). What does Microsoft stand for? Can you answer it quickly? The only answer that comes fast enough is "money". I don't think Microsoft has an inbred culture inside the company for much else, at least not anymore. I also agree with the ending conclusion of the post, about Microsoft trying to cater to the "people in the middle", like not wanting to be close enough like Apple to d

Recommends mtgx · 2012-06 · on “Apple to become most profitable company ever”

I think this video by Simon Sinek explains very well why Apple is successful. It's the motivation behind doing the things they do that matters, not just what they make. This tends to attract a lot of customers to think the same way, and believe in Apple's goals and philosophy. [this video]

Recommends peteforde · 2019-01 · on “Re-decentralizing the Web, for good this time”

This essay is in radical need of a TL;DR. If something is this important, you owe it to the subject matter not to bury the lede under a mountain of history and flowery exposition. Ask yourself: who is this for? People who are not already deeply passionate will stop reading unless they are engaged in a minute of reading. Note that a minute is being extremely generous; on a commercial consumer site, it's apparently an average of 7 seconds before someone will click away. I recommend that you check out this video and reconsider how you might reframe your message as a call to action that speaks to a better future we can create together. [this video] I even jumped you to the good part.

Recommends viktorcode · 2020-12 · on “Technical Copywriting:What Engineers Can Learn from Apple’s M1 MacBook Marketing”

I find this a rather simple take on Apple marketing. Not saying it is wrong, but surely it can not apply to other products. I recommend watching this take instead. 10 years old, and still clicks: [this video]

Cites danudey · 2011-07 · on “Poll: would you buy a service that bills only in €?”

Just had a discussion with some coworkers, and we settled on a conclusion, which may be beneficial or not. Impulse buys are feelings, not thoughts (see Simon Sinek's TED talk ), so it really depends on your market and why they're buying your product. If it's the sort of thing that they'll do a ton of research on, compare other products, and then settle on a conclusion, then you should be fine either way. If it's the sort of thing people will either impulse buy or forget about, then you may want to consider the issues involved with making a currency conversion. 1. When a user encounters a currency they're not familiar with (for many Americans, this is any non-USD currency), there's an immedia

Cites nextparadigms · 2011-08 · on “Windows Phones Down 38% Since '7' Launch”

When I saw the Simon Sinek video on leadership ( [this video] ), it quickly clicked with me that the supporters of Apple are also people who above all want a quality product, that has beautiful design and is easy to use. Also, people who support Google believe in what Google believes - freedom, openness, personalization, and not getting overcharged and arm and a leg for the service they provide. But when I thought of Microsoft, I couldn't get neither a quick answer, nor a good one. What are Microsoft's beliefs? What is their mantra? Why do they exist? I couldn't really come up with an answer - except "making money". 15 years ago Microsoft's mantra was about putting a computer on every desk. They'

Cites ehosca · 2012-07 · on “Why Apple's new ads look like Microsoft made them.”

Apple ads have always emphasized "why" I should be using that product. Its not about the product itself or its specs but why I should have it. They are not straying away from that principle here so I'm not really sure where your beef is.. relevant link : [this video]