How to Sell by Tyler Bosmeny

Y Combinator · 329K views · 2018 · 52:33

Open on YouTube

Product, marketing & salesStartups & entrepreneurshiplecture

Why Hacker News recommends it

Recommended to technical founders who need a practical introduction to B2B and enterprise sales.

What it is

Tyler Bosmeny, CEO of Clever, gives a Y Combinator Startup School talk on how early-stage companies should approach sales and build an enterprise sales team.

Recommended by 3 HN commenters across 2 different months, 2018 to 2020.

What Hacker News said

Recommends threeseed · 2018-10 · on “Ask HN: What is your advice for a technical founder learning sales?”

There's a great video from Clever CEO about How to Sell: [this video] Basically he can tell if a sales conversation went well by how much each person is talking. If the customer is talking 80% of the time it went well. Vice versa not so well.

Recommends milansuk · 2018-10 · on “Founders need to get radically better at sales”

What about "How to Sell by Tyler Bosmeny"[0]. It's from YC online Startup school. [0] [this video]

Recommends wmaiouiru · 2019-10 · on “Ask HN: How do B2B startups sell to corporations?”

This was a pretty good video on selling B2B from startup school: [this video] 1. Prospecting 2. Conversations 3. Closing 4. Promised land(revenue) Slides of the talk: [LINK]

Cites dariojcravero · 2018-10 · on “Ask HN: If you provide a free trial period for your product, how long is it?”

At [LINK] we're giving users a 30-day free trial provided you enter your CC details upfront. Our product will be involved deep enough into your tech stack that you need a bit more than the standard 7/14 days to try it out. We're testing this model first because of the feedback we got from other YC companies (we're part of YC SUS 2018). They said we should charge as soon as we can to get validation. Most of them charged too late and regret it because there wasn't enough commitment from their users. On this talk from the lectures [this video] , the speaker suggests going more aggressively at it and ask for an annual agreement with a 30-day money back agreement instead of a free trial. The point is

Cites aspenmayer · 2020-04 · on “Y Combinator cuts its pro rata stake and makes later investments case-by-case”

Is this the talk? Thanks for the recommendation, I forgot I was even subbed to the Y Combinator YouTube page. [this video]