Is redirecting users based on their location spam?

Google Search Central · 17K views · 2013 · 2:04

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Why Webmasters Stack Exchange recommends it

Webmasters Stack Exchange users cite it as Google's own statement that geo-targeted content or redirects are acceptable if Googlebot gets no special treatment.

Recommended by 1 people across 1 different months, 2014 to 2015.

What it is

A short Google Webmaster Help video in which a Google search spam engineer answers a viewer question about whether redirecting or tailoring content by visitor location counts as spam. The answer is that geolocation itself is not spam as long as Googlebot is treated like any other visitor from its IP location.

What people said

Recommends Ranjith · 2014-01 · Webmasters Stack Exchange · on “Prevent Googlebot from following JavaScript redirect”

Watch this [this video] video by Matt Cutts or read it here [LINK] . So if Googlebot comes in, you check the IP address, and imagine we’re coming from the United States, just redirect Googlebot to the United States version of the page, or the dot-com, or whatever it is you would serve to regular United States users. So geolocation is not spam." But. as long as you’re treating Googlebot just like every other user, whatever IP address they come from when you’re geo-locating, as long as you don’t have special code that looks for the user agent of Googlebot or special code that looks for the IP address of Googlebot , and you just treat Googlebot exactly like you would treat a visitor from whatever co

Cites Janos Pasztor · 2014-06 · Webmasters Stack Exchange · on “Language redirect affecting pagerank and search listing?”

There are cross links to the other language as well as the "alternate" markup in the head. If you take a look at this video [this video] , we are exactly following their rule to serve content to Google we would for US users.

Cites thecoogan · 2015-09 · Webmasters Stack Exchange · on “Does Google penalise for geo-targeted content on the same page?”

We have some a business requirement that would allow one of websites to serve geo-targeted content on the same top-level domain. My concern is if/or how Google penalizes this approach in terms of SEO. So, let's say we have the following website [LINK] I want to serve completely different content to users in the USA compared to that of Australian or Canadian visitors. We would allow for the users to switch the location they are presented to if they so wish (at their own preference). I have found this video online [this video] but mentions only redirecting users to each localised version.