What impact does server location have on rankings?
Why Webmasters Stack Exchange recommends it
Webmasters Stack Exchange answerers point people to it when asked whether hosting in another country or a given region changes Google rankings, since it is a direct statement from Google.
Recommended by 0 people across 0 different months, 2011 to 2015.
What it is
A short 2009 Q&A clip from Google's Matt Cutts, published on the Google Search Central channel, answering a viewer question about whether a web server's physical location affects Google rankings. It gives Google's stance on server location as a minor geo-targeting signal.
What people said
Cites user6456 · 2011-09 · Webmasters Stack Exchange · on “looking for cheap, USA-based, shared, ASP.NET 4 hosting”
Possible Duplicate: How to find web hosting that meets my requirements? [LINK] Actually I did find a solid company in Poland, where I live, but the problem is I will need USA-based server IP because google gives SEO bonus based on server location and I expect most of the visitors to come from the USA. The webpage in question will be tiny and niche so I don't want to overpay. Also, is there any reliable way of making sure I will get a USA-based host? For instance I just looked at godaddy.com and they say their servers are in Europe - probably they think that's what I want :). REGARDINDG IP LOCATION INFLUENCE ON GOOGLE RANK - my sources: [this video] [LINK]
Cites John Conde · 2012-04 · Webmasters Stack Exchange · on “How does moving a site to a host in an other country affect my google ranking?”
Matt Cutts covers this in two videos: What impact does server location have on rankings? [this video] Can the geographic location of a web server affect SEO? [LINK] Basically, it does affect your rankings, but primarily for personalized search results.
Cites David Garcia · 2015-05 · Webmasters Stack Exchange · on “Does Server Location matter for SEO if you have a CDN?”
I agree with the previous comment. Technically for locale-specific sites like .co.uk Google would prefer youre hosted locally as it uses this as an additional ranking factor BUT compared to site speed and all the other ranking factors this one is small enough in significance to where you don't need to lose sleep over. In this video( [this video] ), Matt Cutts talks about this topic and says it is a factor like I already stated but this video is fairly old. Now there are many more items which can have a greater impact on your rankings than server location. Think about this, all things being equal except for server location, if Google needs to decide whether to rank one of two sites #1, it'll choos