Steve Jobs - Apple Is Software

What Hacker News said

Cites jad · 2016-02 · on “Apple’s declining software quality”

I think there are a few concrete things going on: * There are many more integration points between their products now. Shipping only the Mac or only the Mac and an iPod or even a first gen iPhone that can only get data into system apps via a USB cable is very simple compared to what they're making today. For Apple's best-cast customer, who owns a Mac, an iPhone, an iPad, an Apple TV, an Apple Watch, and who uses iCloud, how many integration points are involved now? Integration points are like the exponent on software complexity. It's where software goes to die. * They are still essentially a fat client company that's trying to build more cloud-oriented applications. This leads to additional

Cites ksec · 2017-05 · on “Modern “Hackintoshes” show that Apple should probably just build a Mac tower”

Steve Jobs - Apple Is Software - YouTube [this video] Apple is a Software company, You just have to buy their Hardware first to use it. Apple lately has been too focused, or too worried about the Design of the product and lost sight of its main direction. To more accurately phase it, Apple is an Ecosystem company. You use its Software, Hardware and Services across all ( most ) segment. I'd argue Mac Pro should be the one of those segment, ( representing 1% of the total Mac Sales, and more like 0.1% of Apple's total revenue ) where they should make it impossible for average consumer to come up with a similar spec Machine with similar price. It doesn't mean Apple is making a loss, it is more likely

Cites DRW_ · 2017-11 · on “iPhone X Teardown”

Actually, Steve Jobs emphasised a few times that the reason why Apple was successful is because of the software. [this video]

Cites staunch · 2018-02 · on “Samsung Galaxy S9 and S9+”

"If you look at the reason that the iPod exists, it's because these really great Japanese consumer electronics companies who kind of own the portable music market, invented it and owned it, couldn't do the appropriate software, couldn't conceive of and implement the appropriate software. Because an iPod's really just software. It's software in the iPod itself, it's software on the PC or the Mac, and it's software in the cloud for the store. And it's in a beautiful box, but it's software. If you look at what a Mac is, it's OS X, right? It's in a beautiful box, but it's OS X. And if you look at what an iPhone will hopefully be, it's software." - Steve Jobs (2007) [this video]

Cites ksec · 2020-03 · on “WWDC to Be Moved Online”

>Remember they are a hardware company not software, they use the software ecosystem to force you to buy their hardware This is what a lot of people thought and it is actually the other way round, and as Steve Jobs put it himself [1], Apple is a software company, you just have to buy its hardware to use it. [1] [this video]

Cites headmelted · 2021-05 · on “The level of Mac malware is not acceptable, says Apple exec at Epic trial”

I think what Tim Sweeney has noticed is what Steve Jobs realised (by his own admission) far too late. The money is in the hardware but the value is in the software. People will buy hardware thinking of that as their investment, without realising that the software is what extracts almost all of the revenue from them as a customer regardless. Steve Jobs talking about this in 2007: [this video]

Cites mcovalt · 2021-10 · on “MacBook Pro 14-inch and MacBook Pro 16-inch”

> Apple has always been a hardware company though. Software has just been for the purpose of selling their hardware. I'm not sure that's the right perspective. Steve Jobs said in an interview [0] that "Apple views itself as a software company." [0] [this video]

Cites ksec · 2023-09 · on “As Smartphone Industry Sputters, the iPhone Expands Its Dominance”

>> There’s a general rule about consumer electronics: The older a device becomes, the more competitors appear and prices fall. This was true for televisions, personal computers and portable music players. >>It was supposed to happen with smartphones. But the iPhone has defied gravity. Because it is not the right comparison. Not even for portable music players which was mostly dominated by iPod. Quoting Steve Jobs [1]. > Apple view itself as a software company I remember, possibly in the same conference Steve basically said Apple is an Software company, you just have to buy Apple's hardware to use it. In that sense. iPhone is not consumer electronics. It is not hardware only. That is why you