Choice, happiness and spaghetti sauce | Malcolm Gladwell

TED · 2M views · 2007 · 18:16

Open on YouTube

Product, marketing & salesPsychology & human behaviorMicroeconomics & behavioral economicstalk

Why Hacker News recommends it

Cited to argue that people do not know what they want and that markets should be segmented.

What it is

Malcolm Gladwell's TED talk on how Howard Moskowitz found that there is no single perfect spaghetti sauce. He draws a larger point about choice, preference and happiness.

Recommended by 0 HN commenters across 0 different months, 2009 to 2026.

What Hacker News said

Cites messel · 2009-07 · on “Steve Jobs on why Apple doesn’t do market research”

Depending on your market size/slice it's possible in a good sized company to have folks that are so well entwined in that community that they can help give feedback about their favorite products. Part of the problem with marketing is that people don't know what they want. [this video]

Cites JonnieCache · 2010-12 · on “The $20 Starbucks Test”

People have no idea what they want or need, or even what they like. Observe the following empirical evidence as presented by respected marketer Malcolm Gladwell: [this video] Also, that bit about a heart valve is a sly reference to a famous polymath-type who invented a revolutionary kind of heart valve as just one part of a long and incredibly varied career. Can anyone remember who this is? Google is giving me nothing.

Cites saulrh · 2016-03 · on “Ask HN: How can Slack be disrupted?”

Target a well-defined sub-market that Slack currently serves and serve it better by targeting it more precisely [1]. As demonstrated by the comments on this thread, there are a lot of people that all think that Slack needs to go in different directions , which agrees with my own personal observations of Slack's utility to different people on different teams. Slack is a simple, general solution that works well enough for a lot of teams and a lot of people. If you want to disrupt it, I doubt you're going to be able to improve it across the board point-for-point, so in stead you want to target a subgroup that's sort of well serviced by Slack but could stand to have tweaking done to fit it to th

Cites Eddy_Viscosity2 · 2024-04 · on “Why do we have such terrible evidence on homework effectiveness? (2022)”

> different people respond to different approaches Covered well by Malcolm Gladwell's spaghetti story. [this video]