Hawaii Five-0 product placement: "Bing it!"

entropicamente · 705K views · 2010 · 0:33

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Why Hacker News recommends it

Cited mockingly as an example of awkward, cringe-inducing product placement and ad culture.

What it is

A one-minute clip of Windows Phone 7 and Bing product placement from an episode of Hawaii Five-0, in which a character says 'Bing it!' and another checks a Windows phone.

Recommended by 0 HN commenters across 0 different months, 2015 to 2018.

What Hacker News said

Critical ralfd · 2016-06 · on “Microsoft to acquire LinkedIn for $26B”

Btw: A few years ago Microsoft paid for product placement in television series to counter "google it". It is amazingly awkward and sounds like from a strange parallel universe: [this video]

Critical DanBlake · 2016-12 · on “There are no acceptable ads”

I hate this shit. Between adblocking and piracy, people are just going to push publishers into a new form of advertising where they don't even know they are being advertised to. This is going to mean more "sponsored posts" on sites you love and less authentic content. Its going to mean your favorite movies crammed with product placement ( [this video] ). Its going to mean a distrust of anything you see on the web much greater than exists today. Its going to mean every product review you read about will be 90% about the affiliate payment they get and 10% because of the product itself. Ads suck, I agree. I think the major complaint is malware- But that doesnt explain blocking google adsense, which

Critical Fnoord · 2016-12 · on “There are no acceptable ads”

> I hate this shit. Between adblocking and piracy, people are just going to push publishers into a new form of advertising where they don't even know they are being advertised to. This is going to mean more "sponsored posts" on sites you love and less authentic content. Its going to mean your favorite movies crammed with product placement ( [this video] ). Its going to mean a distrust of anything you see on the web much greater than exists today. Its going to mean every product review you read about will be 90% about the affiliate payment they get and 10% because of the product itself. If this'd happen en masse this allows competition in the market of reviewers, news sites, and social network sit

Critical forgot-my-pw · 2018-12 · on “Google transferred ownership of Duck.com to DuckDuckGo”

"Google it" kinda came out organically. But it was very cringy when Microsoft forced to popularize the term "Bing it" and did product placements in TV shows and movies. Example: [this video]